🍽️ 5 essential digital strategies to attract more customers in 2025

Today, having an online presence is clearly no longer optional; it's become essential. With ever-fiercer competition, restaurants, shops, and other businesses must adapt to changing consumer expectations.

80% of customers search for a business on Google before even walking through the door, and over 90% trust online reviews as if they were coming from a friend. In other words, if you're poorly ranked on Google, you're missing out on a huge amount of opportunities.

So, how can you stand out in 2025? Here are 5 concrete and effective digital strategies that will change your daily life and boost your revenue. 🚀

1️⃣ Optimize your customer reviews on Google 🌟

Why is it essential?

Google reviews are the first thing your future guests look at before choosing you. A property with a 4.5-star rating attracts significantly more visitors than one with a lower rating.

💡 Businesses with 50+ reviews get 20% more clicks.

How to easily get reviews?

• ✅ Use a Link'it NFC plate: A simple gesture is enough, without explanation or effort on your part.

• ✅ Respond to all reviews, positive or negative, to show your commitment.

• ✅ Deliver an exceptional experience to your customers to naturally generate positive reviews.

📌 Discover our NFC plaques to easily collect reviews

Image idea: Customer scanning an NFC tag to leave a review.

2️⃣ Use social media to engage and retain 📱

By 2025, your customers will be spending even more time on Instagram, TikTok, or Facebook. Not being active there would be a huge mistake.

What content to publish?

• 📸 Attractive visuals of your dishes, products or services.

• 🎥 Short videos: Reels, TikTok, Shorts for maximum engagement.

• 🎁 Contests or exclusive offers to expand your audience.

• 🛠️ Direct interactions (surveys, questions) to get to know your customers better.

📍 Tip : Always add your location to strengthen your local SEO.

Image idea: Dynamic example of an Instagram post from a trendy restaurant.

3️⃣ Invest in targeted advertising 🎯

Digital advertising allows you to reach the right audience at the right time.

How to be efficient?

• ✔️ Geographically target nearby customers.

• ✔️ Select specific interests (food, fashion, travel).

• ✔️ Adapt your targeting according to online behavior.

Concrete example: A burger restaurant in Montreal targets street food lovers, nearby students, and foodies looking for new places.

📌 Why integrate an NFC plate into your visibility strategy?

Image idea: Visual of a targeted advertising campaign on Facebook Ads.

4️⃣ Offer an ultra-modern customer experience 🔥

In 2025, a good customer experience is as important as the quality of your products or services.

• 📲 NFC plates and QR codes : Make it easier for your customers to view menus, reviews and social networks.

• 📩 Email and SMS marketing : Stay in touch with exclusive and personalized offers.

• 💬 Chatbots and automated bookings : Simplify interactions and instant appointment booking.

📌 Increase your bookings with online reviews

Image idea: Customer easily using a QR code or NFC tag.

5️⃣ Create a truly SEO-optimized website 💻

A well-designed website guarantees you visibility on the first pages of Google.

Key points to check:

• 🔹 Fast loading (less than 3 seconds).

• 🔹 Perfect optimization for mobile (70% of traffic).

• 🔹 Integration of specific keywords like “best Italian restaurant in Montreal”.

• 🔹 A blog with relevant and regular content.

💡 SEO Tip : Add a detailed FAQ to easily capture Google queries.

📌 How do Google reviews improve your ranking on Google Maps?

Image idea: Screenshot of a perfectly mobile-optimized website.

🔥 Conclusion

Digitalization is now essential. Between customer reviews, social media, targeted advertising, and an optimized website, you have all the tools you need to succeed in 2025.

🚀 Ready to take action? Link'it NFC tags simplify your digitalization and boost your visibility!

👉 Contact us now